2020 - Today
Founder, Art/Creative Director & Photographer @ Hornell Photography & Art Direction

• As the founder, art/creative director, and photographer, I manage all creative aspects of diverse marketing requests from clients, serving as a versatile one-man-army.

• Spearhead end-to-end creative solutions for prominent clients in Commercial Real Estate, including Cushman & Wakefield, Park Royal, Colliers, and ConWest.

• Tailor creative strategies and designs for a wide range of industries, from website design and advertising campaigns to portrait and product photography.

• Oversee projects that span from single headshots to comprehensive campaigns, seamlessly combining photography, design, and slogan creation.

• Translate complex client objectives into visually compelling and effective creative deliverables.

2015 - 2020
Art Director @ Cushman & Wakefield

• Led the creative direction and design of marketing materials and campaigns for listings, enhancing visual appeal and brand consistency.

• Crafted impactful presentations and pitches for new business opportunities, effectively conveying the value proposition and fostering client engagement.

• Collaborated closely with brokers and the sales team to ensure the seamless alignment of presentation content and sales pitch storytelling.

• Skillfully translated complex real estate concepts into visually engaging and comprehensible designs.

2007 - 2018
Founder & Creative Director @ Yes Wasabi

• Successfully formed and led a creative team, establishing a dynamic agency specialized in brand positioning and strategy across online and offline platforms.

• Developed comprehensive online, offline, and out-of-home campaigns across diverse industries, resulting in heightened brand recognition and increased market share.

• Managed media budgets for various projects, effectively allocating resources to ensure maximum impact and return on investment.

• Effectively managed major client accounts, including Arezzo, Ellus, Herchcovitch, WGSN, Royal Canin, Vai Voando, Grupo Silvio Santos & Cipasa, fostering long-term relationships and driving client satisfaction.

• Co-created the Award-Winning App-Book, "Tiny Great True Stories," which earned 1st Place at the Premio Jabuti awards for the best App-Book for Children.

• Established a successful online sales partnership with Vai Voando, serving as a pivotal platform for selling airline tickets to economically disadvantaged clients with limited or no credit history.

2011 - 2013
Co-Founder, Business Development, and Marketing Leader @ Uni2Go

• Co-founded and played a pivotal role in establishing Uni2Go, a pioneering university-focused e-commerce platform with a unique financing model.

• Led business development initiatives, forging strategic partnerships and expanding the platform's reach within the university community.

• Orchestrated the marketing vision, serving as the creative force behind brand strategy and communication efforts.

• Crafted and executed innovative marketing campaigns that effectively communicated Uni2Go's value proposition to both customers and partner universities.

• Drove the platform's growth by creating tailored solutions for students, enabling them to access high-value products through installment payments while facilitating direct upfront payments to universities.

• Successfully positioned Uni2Go as a trustworthy financing partner, acting as a discreet financial intermediary in the background.

2006 - 2007
Art Director @ Smart Agency

• Served as the Art Director for SMART AGENCY, providing creative leadership and direction for diverse projects within the fashion industry.

• Led the art direction efforts for the magazine of Pernambucanas, a prominent retail fashion department store, ensuring visually captivating and brand-aligned content.

• Developed and executed aesthetically pleasing art concepts both online and offline, showcasing an ability to translate brand narratives into compelling visual campaigns.

• Collaborated closely with cross-functional teams, including designers, copywriters, and account managers, to deliver integrated creative solutions that met client objectives.

• Managed the design process from concept to execution, ensuring high-quality deliverables within established timelines.

2003 - 2004
Graphic Designer @ Gragnani - Concept Agency

• Collaborated closely with senior art directors and creative teams to bring fashion concepts to life, producing visually engaging materials for esteemed clients including Forum, Triton, Conceito Firma Casa, and Trousseau.

• Supported the creation of innovative fashion concepts that aligned seamlessly with brand identities, while contributing to the design and execution of multi-channel campaigns.

• Participated actively in brainstorming sessions, sharing creative ideas and insights to enhance campaign strategies and deliverables.